How To Optimize Your Website Structure For Better Seo

Are you an aspiring webmaster or business owner in need of SEO?

Do you already have a website but want to know how you can make a better website?

With millions of websites online, it is important to understand what makes a good website structure.

According to The Muse, your website should be easy to navigate and have good navigation.

In addition, the content should be thorough and well written with relevant content.

Many people think that SEO is all about the keywords they find in their content but that isn’t always the case.

A well-structured website is one that is easy to navigate and provides relevant information to search engines. In this post, we will discuss some tips on how to optimize your website structure for better SEO.

Here are five tips for optimizing your website structure for better SEO and traffic:

By following these suggestions, you can create a visually appealing and user-friendly website that can rank higher on search engines.

In addition, your website will be easy to navigate and users will love to return to your site again and again.

5 Tips for SEO Optimized Site Structure

1. Make Your Website Easy to Navigate

The first step to optimizing your website for better SEO is making it easy to navigate.

Make sure all of your pages are clearly labeled, and that each one has a concise title that accurately reflects the page’s content.

Also, make sure your website’s layout is simple and organized.

Use clear typography and consistent font to convey information in a standardized format. 

Use breadcrumbs when possible to help users find their way around your website more easily.

In addition, make sure that users can easily find your Contact Page and other relevant pages on your website using prominent links placed throughout the site.

Be sure to use icons whenever you can for clarity and consistency.

Finally, consider adding an FAQ page or a Sitemap page to help users find the information they need quickly and easily.

2. Use Headings and Images to Hierarchize Your Pages

Using headings and images to hierarchize your pages can help you improve your website’s SEO.

Headings help you organize your content by topic, and images can be used to provide visual hierarchy and emphasis. When using headings and images, make sure to use consistent formatting and naming conventions so that search engines can easily parse the information.

In addition, use meta tags and alt tags to help search engines and users understand what information certain images and links convey.

3. Use Internal Linking for Better Navigation

Internal linking is a great way to improve your website’s navigation and SEO.

By linking to specific pages within your website, you can help visitors find the information they’re looking for more easily.

Additionally, linking to important pages can help boost traffic levels.

Internal linking with the correct anchor can make search engine bots understand the intention of your targeted linked page better as well.

By following these simple tips, you can help improve your website’s SEO and make it easier for visitors to find the information they need.

4. Make Sure Your Site is Mobile Optimized

One of the most important steps of optimizing your website structure for better SEO is to make sure that it is mobile optimized.

This means that your site is designed to be viewed on mobile devices, such as smartphones and tablets, and that the content is formatted for a mobile audience.

With mobile-first indexing, you can’t set the priority wrong.

There are a number of things you can do to make sure your site is mobile optimized.

For example, you can make sure all text is easily readable on small screens, use short paragraphs and clear navigation menus, and ensure images are scaled down so they don’t take up too much space.

You also need to consider how your site will be accessed on a mobile device.

For example, if you have an e-commerce website, you may want to include features such as live chat support on mobiles so customers can ask questions and receive immediate feedback.

5. Ensuring Your Site is Secure

HTTPS is a ranking factor though it will be a minor one. 

Another important aspect of optimizing your website for better SEO is ensuring that it is secure.

This means that your site’s security measures are in place and that any sensitive data, such as customer login information, is protected.

You also need to make sure that your site is accessible from all devices, including desktop computers and mobile devices.

To ensure your site’s security, you can use Secure Sockets Layer (SSL) technology to encrypt all traffic between your website and the internet.

You can also use HTTPS to protect the integrity of all data transmissions between your website and the search engines.

One of the most important aspects of optimizing your website for SEO is ensuring that it is secure.

This means making sure your site has secure passwords, avoiding cross-site scripting (XSS) attacks, and ensuring all pages are properly coded.

Failure to take these precautions can lead to your site being blacklisted by Google, which could seriously impact your website’s traffic levels.

The search engine would never recommend a site that will posses harm to its users.

Bonus Round: Answer the user’s query without the fluff and try to get to the point straight away

Get to the point and avoid writing flowery paragraphs that will bore the reader.

Try to answer the user’s query without the fluff and get to the point straight away.

This will make your content more readable and likely to be found by potential customers.

If you can deliver your message clearly and concisely in one word, why need to add a paragraph to it?

In most cases, there is no need.


In a nutshell, optimizing your website structure for better SEO and traffic will take some work but the reward is well worth the effort.

Alongside the website structure optimization, you’ll want to consider making some changes to your content.

For example, you may want to update old and irrelevant content, eliminate broken links, or add new pages to your site with relevant content.

Start strategizing your content marketing towards Entity SEO and create more topical relevance content surrounding your expertise.

Once you have made these changes, you can always run them back through Google’s Analytics to ensure your site is optimized and your visitors are navigating through your site with ease.

Following these steps will help you create a well-structured website that is easy to navigate and offers the user a good experience.



Joe is passionate about SEO and has been working in the digital space for more than 10 years. Founded JustRank and aim to share his knowledge and passion about search engine optimization. Most love phrase - "David vs Goliath". Connect with me on Linkedin.