Optimization

How UX Fits Into SEO

The UX and SEO concepts aren’t easily interchanged, as explained more in “SEO is often confused with UX.” But UX really can make a difference in SEO processes and delivery, for both users and search engines. To explain, let’s go over both sets of needs, starting with users. …

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Googles Core Web Vitals

Google has just announced that it will be rolling out a number of changes to its ranking algorithm such as the new MUM algorithm, Page Experience, or the Mobile-First Indexing. While some of these changes are not yet live, they should have an impact on the SEO practices …

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Local SEO vs Organic SEO

Some people think that they are the same thing. The truth is, they are very different processes. We will explain the difference between organic and local SEO, two different ways to get a company’s website discovered by search engines. Difference between Local SEO and Organic SEO Before we …

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Why Entity SEO is the Way Moving Forward

A natural language processing tool is software that can analyze text and extract meaning from it. It can also be used to generate automated responses to customer queries or customer service requests. But how is this related to our Entity SEO approach? Well, when describing certain information on …

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Improve SEO with Technical SEO Audit

Do you think your website has poor SEO? It’s time to review and analyze your website for technical issues. This article will cover what a technical site audit is and how you can conduct one on your own site. You never know when that small issue could be …

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SEO Is Not a Guessing Game

SEO is not a guesswork. While SEO might not be a science, it is still something that you can plan and implement with the right knowledge. In this post, we will detail how to make sure your site is geared for search engine optimization and has all the …

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