Orthodontists are in high demand, and for good reason!
They offer a unique service that can help people look and feel their best.
However, if your orthodontist website is not performing well in the search engines, you are losing out on potential patients.
In this article, we will outline some tips on how to optimize your orthodontist website for SEO.
Background Preparation for Orthodontist SEO
Before we start recommending any of our tips or guide, it is imperative that dentist or orthodontist understand their nature of business from the search engine perspective.
It will be a local SEO for orthodontists or a dental marketing plan.
Due to the nature of the service, it has to be location-specific thus we can only deploy the local SEO strategy with some common SEO practices.
Now that we have a good understanding of what will help optimize orthodontist websites for SEO marketing, let’s take a look at some specific tips:
Here are 6 quick tips that we had prepared for you.
6 Tips for Orthodontist SEO Marketing
1. Optimize Your Title Tags
Title tags are one of the first things that Google looks at when indexing your website.
The title tags should be descriptive and keyword-rich.
You can also add your location in your title tags to target a specific audience in a certain area.
Don’t forget to optimize your meta description.
Meta descriptions are the short description of your website that is shown in the search results.
They should be informative, letting potential patients know what you are offering.
It doesn’t matter if you include your keyword in the meta description as we had tested and concluded that this is not a ranking factor nor it will influence your ranking in any way.
But we can’t say the same on the title tag, make sure to include your target keyword in it.
Use our SERP snippet preview to have an overall view of how your listing will appear on the search result.
2. Add Important Information to Your Pages
First and foremost, your orthodontist website must be optimized for search engine optimization (SEO).
This means that your website content must be well-written, organized, and easy to find.
Additionally, you should make sure to include keywords throughout your website content and on all of the page titles.
Second, you should also consider designating a separate “page” on your website for each of your orthodontic practice’s services.
This will help potential patients easily find information about what you offer, as well as make it easier for Google to index your pages correctly.
Finally, make sure to keep your website information up-to-date and accurate such as your opening hours, branches or office locations, contact information, or any other information that you would like your potential patients to know.
SEO Tips: Use a schema markup if possible to provide more information to the search engine bot.
If you have any questions about optimizing your orthodontist website for SEO, please don’t hesitate to contact us.
Drop us a mail here, we like to share.
3. Use Good and Real Images
One of the most important factors when optimizing your orthodontist website for SEO is to use good and real images.
This helps your website appear more professional and makes it easier for potential patients to find authentic information about your practice.
It’s also important to include high-quality and in-depth content on your website so that you can attract patients who are looking for quality orthodontic care.
Share as many as details and avoid any marketing jargon.
Solve your patients’ problems and not sell them your service.
SEO Tips: Remember to compress and scale your images whenever you are uploading to the website.
4. Keeping it Mobile-Friendly
Now more than ever, people are looking for information and services online using their smartphones.
That’s why it’s important to make your orthodontist website as mobile-friendly as possible.
Not only will this make your website easier to use on a phone or tablet, but it will also encourage more people to visit your site.
Make sure all of your content is easy to read and navigate and make use of simple design elements like colors and fonts that are comfortable to look at on a screen.
What Google is doing with core web vitals is to make sure that your website is up to speed for real users.
Also, consider adding retina-ready images and videos that will look great on high-resolution devices.
In addition, it would be great if you can adopt the mobile-first approach when creating your website.
Trust us when we said that more than half of your organic traffic will be coming from mobile and tablets.
5. Create Google Business Profile
Creating a good Google My Business (GMB) or now being rebranded to Google Business Profile is essential for any business, especially for orthodontists.
A well-crafted GMB profile can help your business stand out from the competition, attract new patients, and boost your SEO.
First, make sure to include all of the important information about your business on your GMB profile.
This includes your company name, address, contact info, and website URL.
You should also include a brief description of what you do and how you can help patients improve their smiles.
Next, make sure to list all of the services that you are offering in the service tab section in Google Business Profile.
We cannot stress enough the importance of listing your services on your Google business profile.
By doing this, you will be able to showcase all of the different types of services that you offer and help patients find the right treatment for their needs within their locality.
If you need to dig in deeper, make sure you check out our guide for local SEO Malaysia.
By following these tips, you can ensure that your orthodontist website is optimized for SEO success to capture the infamous local pack results.
6. Engage with Local Community
One of the most important things you can do for your orthodontist website is to engage with local communities.
This means posting information about upcoming events, sponsoring groups or clubs, and being open to feedback.
By doing this, you will help connect potential patients with your practice while also building trust and credibility within the community.
You might start building some backlinks to your website by doing so. While link building is one of the most important parts of your SEO strategy, it would be the most difficult part as well.
Local communities or other businesses might post your events on their social channel or even websites to help to promote your good deeds.
Are You Ready for the Boost in Traffic
By following these simple steps, you can improve your orthodontist website’s SEO performance and increase traffic to your doors.
Get a try on our best practices above and see for yourself.
JustRank encourages DIY SEO so business owner understands what they need to do in order to rank higher.