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Download a SEO checklist Excel from JustRank to get started on your SEO journey


Cut Complicated SEO Tactics into One Simple Checklist.

It’s a challenge for a new website or small business owner to stay up to date and keep track of the newest SEO tactics.

This is why we created the Local SEO Checklist for the new website.

It is a simple step-by-step checklist that will help you set up, execute, and monitor your local SEO efforts.



Easy to Use

You don’t need to be a marketing or SEO expert to use this checklist.

Download it, print it out, and tick off each task as you do it. It’s that easy!

Best of all, it’s in Excel format which is totally editable. Add tasks and goals as you grow and learn.

The most important thing for a local small business is to get your foot in the door.

– JustRank

What is an SEO Checklist

A local SEO checklist can help you stay on track and make sure you’re addressing all of the items that are important for Google’s algorithm to determine that your site is a local business.

It can also help you make sure you’re covering all of the items that need to complete for a successful local SEO campaign.

This SEO checklist should be a combination of local SEO best practices and your own adding tasks that you need to complete in order for your business to rank well in local search results.

That is why our local SEO checklist is in Excel form so you can add tasks on your own where you deemed appropriate.

We even included tracking progress so you know which tasks had been completed and where your stance is as an overview of the campaign.

How can this SEO Checklist Help?

For a small business or a new website, it’s all about getting your foot in the door and getting your name out there.

Internet marketing might be your best bet. But Google ads are too expensive and thus local organic search prove to be the most cost-effective for local small business to thrive in the digital landscape in the long term.

SEO can be broken down into three main elements: on-page SEO, technical SEO, and off-page SEO. Those are the breakdown of our JustRank’s SEO services.

We even wrote a Beginner’s guide for SEO so you all can have a better grasp on those 3 topics.

Our SEO checklists in the Excel format included all those elements with over 50 actionable steps that you can execute to optimize your local search appearance.

If you want to rank for a local search on Google, you have to make sure your site is optimized for local SEO.

Namely in the respective search engine for your location, say in Malaysia or for Singapore.

Google ranks websites based on over 200 ranking factors. And they don’t share all of them and update them so frequently that it would be impossible to track them all.

And JustRank’s local SEO checklist is the best actionable checklist that you can pick up as a beginner for your local small business.

We had helped Malaysian businesses thrive in the local search for their e-commerce website. Check out our case studies for more information.

What You Can do to Maximize Its Potential?

Our SEO checklist is just a quick guide for you to get started. In order to really gain benefits or conversions from the local search, you should always get well prepared for the below.

When you’re first designing your webpage, there are a few things you’ll need to keep in mind.

1. Be User-Friendly

Ideally, you want your website to be as user-friendly as possible. This means if you’re going to have ads, they should be to the side and away from the content you want your visitors to focus on.

Too many ads drive visitors away, as no one wants to be bombarded with jiggling gifs and videos that play automatically while they’re trying to read an article.

2. Media, Media, Media

It’s been well-established that most people are visual learners, which means they process and retain information better when they have visual reference points like graphs, charts, and relevant images.

Sprinkling in some helpful images, videos, and gifs can help balance out your content and give your reader some breathing room.

3. Don’t Over-stuff Keywords

You might think stuffing your content with as many keywords as possible is a good idea, but really, it’s more likely to give readers the impression that you’re trying too hard to sell them something.

Too many keywords just make the content feel unnatural and stiff, and when you overdo them it can really harm the overall quality of your web page.

4. Always Up-to-Trend & Measure Your Performance

Subscribing to newsletters and the like from qualified tech sites can keep you in the know about the latest SEO trends.

Additionally, there are a number of free Google tools available that can measure your site’s performance, keeping track of things like how often visitors return and where your traffic is coming from are crucial.

Download our Free Checklist to Get a Head start over your competitor

We’ve done the research for you, so you know where to put your highest priority.

Each step is clearly explained in an easy-to-read format, so you know what you’re doing and why (self-SEO audit).

This sheet can help you to properly conduct a technical SEO audit as well in some aspects.

With tracking progress integrated into the checklist, you’ll never do the guesswork anymore and keep track of your progress effortlessly.

If you ever need JustRank to help with your local SEO, do reach out to us.

We’ll be happy to help out!

Before you leave, make sure you get a copy of our actionable SEO checklist [It’s FREE].