SEO Is Not a Guessing Game

SEO is not a guesswork.

While SEO might not be a science, it is still something that you can plan and implement with the right knowledge.

In this post, we will detail how to make sure your site is geared for search engine optimization and has all the things going for it that a successful website needs. We will also cover strategies and techniques to help you rank highly in Google over time.

SEO should never be guesswork from the very beginning.

There are many different factors that make or break a website and thus it takes a lot of planning and research for it to rank well.

But once you are on top, then all your hard work will pay off.

Ultimately, SEO can boost your business’s customer base and increase visibility for new products you may want to launch down the road.

If your business is planning on launching a new website or if you already have one, it has to be optimized for search engines.

Many people think that this is expensive and only for big websites, but in reality, it is just the opposite. Small businesses can leverage on SEO too and if you are consistently experimenting and working on it, you might actually be the “David vs Goliath”, outranking some higher competitor.


8 Ways To A Better Search Engine Ranking

Now, we are going to show you how you can take the guesswork out of search engine optimization.

And increased your keywords ranking instantaneously.

Follow our tips, do your research and always stay up-to-date with trends in SEO.


1. Make a Solid Title Tag for Your Pages

The first thing you should look into is how you can optimize your website title for search engines as well as humans.

Try to use key phrases or keywords if possible and make sure to include them in the title tag.

Make sure they all fit perfectly and not getting truncated. Use our SERP Snippet Preview Tool to get an overview of the appearance on the SERP result page.

Google gives more weight to keywords that are within the title tag, so this is why your title tag is important.

To make sure you have a good title tag, you should place your most important keywords first and make sure it reads well for human consumption as well.

Your best bet is to go through your competition and see how they are doing it.

Once you know what works, then you can start tweaking it to make it work for your website.

We had written a detailed 10 ways that you can craft better title and increase your CTR along the way.


2. Create Unique Content

Search engines love websites with unique content and they will give you a ranking boost if they like the content.

So, what exactly does unique content mean?

Well, it is simple: your website should have unique information that is not found on other websites when possible.

The easier way to understand it is by looking at your competitors or other sites in your niche.

Try to see what content they produce and how often.

If you can create something different and better, then you stand a good chance of ranking well due to the uniqueness factor.


3. Use a Content Management System

This is not just for SEO but also for getting your business online.

There are many different content management systems out there, but if you want something that is easy to use and structured in a way that you can create unique content, then WordPress is the way to go.

They are easy to use, structurally sound and the core content is easy to customize.

There are also many plugins (over 58k) that will make creating your content easier and faster with over 60% of the websites in the world are using the WordPress CMS.

WordPress is a great tool for new businesses looking to get online, but if you have something going then you can always use other CMS’s such as Joomla or Drupal.

It all depends on your needs.


4. Use Keywords That Has Demand

This is very important.

You see, if you rank for a keyword that no one searches for, then it will not matter how optimized your site is.

To avoid this situation you need to know what people are searching for in relation to your niche and then optimize your website around those keywords.

AnswerThePublic and AlsoAsked are great tools to find the most frequently asked keywords people in your niche are searching for.

This way, you can optimize your site around those terms, and with the good quality content that answers the question, you will rank higher.

Furthermore, you can also check what’s trending with Google Trends and Adwords Keyword Planner or other similar tools.

Once you know what keywords have demand, then you can optimize your content around those words.

Tips: One of my favorite keyword research methods would be typing in some keywords in Google search and look into the “People also ask” section and “Related searches” down at the bottom of the search result page.


5. Always Track Where Your Traffic is Coming From

If you are serious about getting your website to rank well, then you need to keep track of where your traffic is coming from and what they are searching for.

Believe it or not, there are a lot of things that come into play when it comes to SEO and if you want your business to succeed, then it all starts with knowing how people find you.

If you have Google Analytics installed which you should, then use it to track what keywords people search for and where they found you.

These free Google tools can certainly be of help to your successful SEO campaign.


6. Set Goals and Monitor Conversion

This part is always critical, but we can sum it up in one simple sentence.

“Track your goals, monitor the conversion rate, and make changes as needed.”

This is a very simple strategy, but many people overlook this part.

This is not just about getting traffic to your website, but getting conversions as well, and this comes from good planning with good content.

A good targeted traffic will always bring in quality leads.


7. The More Time You Spend On The SEO, The Better It Will Be

You can have the best product in the world, but if people don’t find you using search engines and Google will not rank you properly, then all your hard work will go to waste.

That is why you need to spend some time on SEO.

The more time you put into it, the better it will be for your site at the end of the day.

If you do not have the time, delegate it to an SEO specialist or SEO company that will do it for you.

SEO involving many factors that require your attention and if you don’t want mistakes, then you better delegate that task to someone else.

Experimenting your way to certainty and you’ll know SEO was never a guessing work.


8. Build Authority, Not Just Backlinks

Here, I am going to talk about link building and off-page optimization but in a different way altogether.

I have heard people say that you should focus on building backlinks.

Now, they can give you tons of ways to do this such as video marketing or article marketing or guest blogging, etc.

The truth is … the more backlinks you build, the better chances of having people actually find your site and visit it more often are way behind us.

It works back in the 2000’s but certainly not now.

A lot of people are seeking reputation in the search engine results pages and not thousands and thousands of spam backlinks that could potentially hurt your rankings.

Focus on building good quality and helpful content that people love to consume.

Hope the screenshot above explains it all.


Conclusion – Is Your SEO Actually Working?

Our last piece of advice is to make sure that you are not making tough decisions when it comes to your website’s SEO effort.

The most important tip in SEO is to always track the traffic data and conversion rates for every piece of content to know it’s actually working.

Not only you can use it for optimizing your site, but you will have a better understanding of what people are looking for.

What do market research, content marketing, and a blog all have in common?

They’re all pieces to the puzzle of building authority.

If you are creating a blog, then be sure that your blog doesn’t have an overwhelming amount of posts.

Blog something useful and not for the sake of the quantity.

If you are running an online store or a website for the general public, then limit your content to what people actually want and need from the site.

Optimizing your website for search engines may cost a little money and time initially but it will be well worth it once you see how your traffic increases over time as we had done for our client and you can find out more about it from our case studies.

Especially when local SEO gaining more attention as Google tends to reward the local businesses with more relevant results to the local community in order to solve their problems handily.


Put Learning Into Practice

Grab our actionable local SEO checklist (with progress tracking) to gain an upper hand over your competitor now for FREE!

Resources:

  • https://kinsta.com/blog/wordpress-statistics/
  • https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Joe is passionate about SEO and has been working in the digital space for more than 10 years. Founded JustRank and aim to share his knowledge and passion about search engine optimization. Most love phrase - "David vs Goliath". Connect with me on Linkedin.