Local Search Ranking Signals

In today’s digital landscape, being visible to potential customers online is crucial for the success of any local business.

This is where local search ranking comes in – it’s the process of optimizing your website and online presence to improve your ranking on search engine results pages (SERPs) for locally relevant searches.

JustRank will explore with you what local search ranking is, why it’s important, how to improve it, and some upcoming trends to watch out for in 2023.


What is local search ranking?

How does local search ranking work?

Local search ranking operates differently than organic ranking, which focuses on the relevance and authority of a website’s content.

Local search algorithms take into account a variety of factors to determine which businesses are most relevant to a user’s search query and location, including distance, relevance, and prominence.

This means that businesses need to optimize for both organic and local ranking to maximize their visibility online.

What are some common local search ranking factors?

There are many ranking factors that can affect a business’s local search ranking, including on-page factors such as the relevance of your website’s content, the accuracy and consistency of your business information across the web, and the number and quality of your online reviews.

Off-page factors such as the number and quality of links pointing to your site, your social media presence, and your Google My Business profile can also have a significant impact on your ranking.

Did you know now GBP lets you manage your social link

What is a local pack?

A local pack is a group of businesses that appear at the top of local search results.

These businesses are typically ranked based on relevance, distance, and prominence, and are accompanied by a map of their location.

Being included in the local pack can greatly improve your visibility to potential customers, so optimizing for local ranking factors is key to achieving this coveted position.


Why is local SEO important?

What are some top local SEO ranking factors?

Local SEO ranking factors go beyond just traditional SEO tactics such as keyword optimization and link building.

Some important ranking factors specific to local search include the accuracy and consistency of your business information across directories and citations, the quality and quantity of your online reviews, and the optimization of your Google My Business profile.

Focusing on these factors can greatly improve your visibility in local search results.

How do local search results differ from organic search results?

Local search results are intended to provide users with the most relevant local businesses based on their search query and location.

Organic search results, on the other hand, are focused on providing users with the most relevant and authoritative websites, regardless of their location.

This means that achieving a high ranking in local search results requires businesses to optimize their online presence specifically for local search ranking factors.

What is the difference between local organic and local pack?

Local organic refers to the non-paid search results that appear below the local pack on a local search results page.

These results are based on the relevance and authority of a website’s content, and optimizing for these factors can help businesses achieve a higher organic ranking in local search.

The local pack, on the other hand, is a group of businesses that appear at the top of local search results and are typically ranked based on their proximity to the user’s location and the quality of their online presence.


How do I improve my local search ranking?

What is Google My Business and why is it important for local search ranking?

Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps.

Optimizing your Google My Business profile is a key factor in improving your local search ranking, as it allows you to provide accurate and consistent information about your business, respond to reviews, and engage with potential customers.

Make sure you read our top 10 mistakes to avoid for local SEO here to get the perfect head start.

What are some important ranking factors for local link building?

Link building is an important ranking factor for both organic and local search.

However, when it comes to local search, it’s important to focus on building high-quality links from local sources such as other local businesses, organizations, and directories.

This can help improve your relevance and authority in the local community, which can in turn improve your local search ranking.

How can I optimize my local business website for better local search ranking?

Optimizing your website for local search requires a focus on both on-page and off-page factors.

On-page factors include optimizing your website’s content for locally relevant keywords, including your business’s address and phone number on every page, and ensuring that your site is mobile-friendly.

Off-page factors include building high-quality local links, optimizing your Google My Business profile, and ensuring that your business information is accurate and consistent across all online directories and citations.


What are some upcoming local search ranking trends for 2023?

What kind of behavioral signals will be important in local search ranking?

In 2023, behavioral signals such as click-through rate, bounce rate, and brand queries are predicted to have an even greater impact on local search ranking.

This means that businesses should focus on providing a positive user experience and building brand awareness to improve their ranking in local search results.

How will Google Maps and Google Business Profile impact local search ranking?

Google Maps and Google Business Profile are expected to play an increasingly important role in local search ranking in the coming years.

Businesses that optimize their Google Maps listing and regularly update their Google Business Profile are likely to see a boost in their local search ranking.

Bonus Tips: Make sure you collect 15 or more reviews for your GMB profile.

What are some predicted changes to search engine algorithms for local search ranking?

As search engine algorithms continue to evolve, it’s likely that there will be a greater emphasis on mobile optimization, local relevance, and user experience.

Businesses that stay up-to-date with these changes and adapt their local search strategies accordingly will be better positioned to succeed in local search ranking.


Who can help me with my local search ranking?

What are some qualities to look for in a local SEO expert?

When choosing a local SEO expert, it’s important to look for someone who has experience working with businesses in your industry and location, as well as a strong track record of success.

Additionally, look for someone who is up-to-date on the latest local search ranking best practices and is able to provide clear and transparent communication throughout the optimization process. They can help you to audit your Google Business Profile with meticulous attention.

How can I find a reputable local SEO agency?

There are many local SEO agencies out there, so it’s important to do your research and choose one that is reputable and has a strong track record of success.

Look for agencies that have experience working with businesses in your industry and location, and that are able to provide clear and transparent communication throughout the optimization process.

What kind of results can I expect from professional local SEO services?

Professional local SEO services can help businesses achieve higher rankings in local search results, which can lead to increased website traffic, more leads, and ultimately more sales.

If you are still asking “Do businesses need SEO?“, you are missing out on the opportunities to grow on the digital landscape.

However, it’s important to remember that local SEO is a long-term investment and results may take time to materialize.

Joe is passionate about SEO and has been working in the digital space for more than 10 years. Founded JustRank and aim to share his knowledge and passion about search engine optimization. Most love phrase - "David vs Goliath". Connect with me on Linkedin.