Keyword research is one of the most important steps that you can take as a blogger.
Without good keyword research, your blog will not be as successful as you hope.
This article will teach you how to conduct effective keyword research.
Why is Keyword Research Important for Bloggers?
We know the nuisance of a professional copywriter or content creator is that our creativity and originality can be stifled by a lack of information.
With so much content out there and search engines constantly changing, it’s hard to stand out from the pack. However, with good keyword research, you can create content that is both interesting and profitable.
When it comes to SEO, one of the most important things you can do is research your keywords.
This means finding words and phrases that are relevant to your blog and targeting them correctly in your content. When you target the right keywords, you’re more likely to rank higher on search engine results pages (SERPs).
This means more people will find your blog, which can lead to increased traffic and increased revenue.
Without good keyword research, your blog will not be as successful as you hope.
How Can I Conduct Effective Keyword Research?
- By using free tools.
- By using paid software.
- By checking the search trending.
In order to find the right keywords for your blog, you need to first understand what people are searching for on Google.
You can use a tool like Google AdWords Keyword Planner to get an idea of popular keyword trends across various industries.
Once you have a list of potential keywords, it’s time to research which ones are most relevant to your blog.
Use Google AdWords ads or other paid search campaigns to test which terms generate the most clicks and leads for your business.
By doing keyword research for bloggers, you’ll not only increase traffic and engagement on your blog but also improve your chances of ranking high on search engine results pages (SERPs).
There are a number of ways that you can conduct effective keyword research. This article will teach you three of the most effective methods.
Key Takeaways: Understanding your market, and how people would actually type in to find the content they are looking for.
What are The Three Types of Keyword Research Most People Use?
The three types of most common keyword research are keyword research using Google Adwords, keyword research using Google Trends, and keyword research using paid software such as Ahrefs or Semrush.
1. Google Adwords Planner
Google AdWords is a paid search advertising platform that allows you to target potential customers with ads based on their search terms.
By installing the Google AdWords Keyword Planner onto your computer, you can create lists of keywords that you want to target with your ads.
You can also set budget limits and bid on specific keywords in order to maximize your ad campaign’s potential earnings.
2. Google Trends
Google Trends is a tool that shows how often certain terms have been searched for over time. You can use this information to find out which keywords are currently trending and which ones are becoming more popular (or less popular) over time. This information can help you decide which keywords to target with your ads and research.
3. Ahrefs
Ahrefs is a popular tool for keyword research that allows you to see detailed information about the Search Engine Indexes (SERPs) for various domains. This information includes the number of visits, referring traffic, and pageviews for each website. by using Ahrefs, you can learn which keywords are driving the most traffic to specific websites and make better decisions when planning on your next piece of content or writing.
When Conducting Keyword Research, Start with the Basics
Before you do any keyword research, it is important to understand what your target audience wants and needs.
Once you have that information, you can start to develop a list of keywords that match those needs and desires.
By understanding your target audience, you will also be better equipped to determine which keywords will be most successful with them.
For example, if you are writing about parenting topics, certain keywords related to parenting might be more successful than others.
By tailoring your keyword research accordingly, you can ensure that your blog content reaches as many people as possible.
Once You Have Your Target Audience Identified, It’s Time to Get Specific
– JustRank
Once you have a good understanding of what keywords your target audience is interested in, it’s time to get more specific. Start by researching the specific words and phrases that appear most frequently in blog posts or on websites related to your topic.
This information will help you create keyword lists that are more targeted toward your audience and easier to rank in search engines.
For example, if you’re writing about parenting tips and concepts, researching terms such as “parenting advice,” “parenting tips,” and “parenting resources” would be a good place to start.
By targeting these specific phrases with your keyword research efforts, you’ll increase the chances that visitors landing on your website will find the information they’re looking for.
And our suggestions above can help you further work on your specific keyword selection.
Conduct Keyword Research Using Google Adwords in Details
There are many ways to conduct keyword research using Google Adwords. One way is to simply type a few keywords into the search bar and see what comes up.
However, this approach can be limiting because it doesn’t provide context for the keywords.
For example, if you’re looking for keywords related to fashion, you might only get results for terms like “fashion advice” or “latest fashion trends.”
To get more context for your keywords, you can use Google AdWords Keyword Planner.
This tool allows you to input your target market and then shows you relevant search terms that have a high potential for generating traffic from your site.
Find out how much people are actually bidding on those keywords, and use that information to make informed decisions about your keyword list. This information can help you determine which keywords are worth investing in further.
By using different operators such as “AND” and “OR”, you can also narrow down your search to specific areas of interest. For example, if you’re writing about fitness, you could target keywords such as “cardio workouts,” “diet plans,” and “fitness tips.”
So there are a few things to keep in mind when it comes to keyword research for bloggers when using Google AdWords Keyword Planner to get more detailed information on the search terms that have the potential for generating traffic from your site, pay attention to operator usage so that you can hone in on specific areas of interest, and stay focused on what your target market is searching for.
With these tips, you should be able to find the keywords that will help you reach your goals.
How Can I Conduct Keyword Research Using Google Trends?
Google Trends is a fantastic way to research which keywords are trending over time.
This information can help you find new and popular topics to write about, as well as target your marketing efforts accordingly.
You cannot get information such as search volume or difficulty as some other paid tool but you can see what keywords are being searched in comparison to other keywords or queries that you decided to compare.
With this, you surely can decide which is a better keyword to go with to promote your blog or the content that you are going to write about.
Google Trend is more of a big data tool.
The main limitation of it is that you can only see the data since 2004.
But, it is still a great way to get an idea about what people are searching for and where they are looking for it.
Or you can gain insights from Google Analytics and dive deep into what articles or topics attract the most visits to your website.
How Can I Conduct Keyword Research Using Ahrefs?
Ahrefs is a powerful tool for keyword research.
It allows you to see monthly search volume, competition level, and other details about any given keyword. This can help you determine where to focus your marketing efforts.
Another benefit of Ahrefs is that it allows you to track the progress of your competitors. This will give you an idea of where they are targeting their keywords and how effective their campaigns have been.
One of the great things about Ahrefs is that it helps you find long-tail keywords as well as head-traffic keywords.
This means that you can find keywords that are not only popular but also have a lot of potential for generating traffic from your site.
You can conduct keyword research using Ahrefs by using the Ahrefs Keyword Explorer.
Conclusion – Which Tool is Better for Me?
The decision of which tool to use depends on your needs and goals.
If you’re just starting out, either tool will provide you with the information you need to get started.
If you’re already familiar with the basics of keyword research, consider investing in a more comprehensive tool like ahrefs or semrush.
They both have their pros and cons, but they are both excellent options for those who want to get serious about keyword research for bloggers.
To conduct effective keyword research for bloggers, there are certainly more things that you need to do other than what we are offering above. What we have covered are just the basics.
However, we hope that this has given you a good starting point for your own keyword research endeavors.
All the best!
Resources:
- https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht
- https://www.wpbeginner.com/beginners-guide/how-to-do-keyword-research-for-your-wordpress-blog/
- https://trends.google.com/trends/
